NeXus Digital Group www.teamndg.com, a novel strategic consultancy focused on marketing
and technology, announced its official launch today. NeXus Digital Group (NDG) is formed by
several widely known and established industry executives and thought leaders.
NDG provides C-Suite executives, at various stages of their business journey, access to
strategic enterprise technology expertise and innovation that is leaner, agile, hands-on, and
priced more responsibly than traditional consultancies. NDG’s services will encompass five
core areas: Business Strategy, Advisory Services, Customer Experience, Omnichannel
Marketing and Technology Innovation. The company completed a successful soft launch of its
business in 2022 to accelerate its formal launch, immediately gaining relationships with six
diverse industry clients.
“While many businesses might value advisory services from larger consultancies like Bain,
Boston Consulting, Accenture etc., for most clients it’s impractical and unaffordable. NDG was
founded to address this need expressly by providing critical access to industry thought leaders
via a more affordable model and without unnecessary overhead.” said Kieran Walsh, the co-
CEO of NDG. “Events of the past few years have clearly illustrated the need for all companies –
large and small – to be digitally savvy and proficient for both customers and employees.
However, many still lack the appropriate digital knowledge and skill, or the human and financial
capital, to compete effectively with their larger counterparts. That is where we help. Our
advisory services and full-service, turnkey technology offerings help to accelerate these
organizations to strengthen their competitive presence in market and enable them to thrive.”
Co-CEO Ken Winell said NDG’s entrepreneurial business model, combined with its depth and
breadth of experience, is a welcome benefit for many companies in today’s unsettled business
climate. “Many Private Equity and Hedge Fund managers tell us that there is a definitive need
for a small and nimble firm to help businesses navigate digital transformation and omnichannel
maturity, apart from the typically expensive Management Consultants. NDG was founded
expressly to respond to these needs.”
Winell added, “More and more, our clients tell us they are wary of partnering with larger
consultancies who take an engagement and then burden them with excessive, inexperienced
staff, and bloated fees. NDG provides the best of all worlds to companies of every distinction:
The skill and expertise of a large strategic consultancy, with the drive, focus and value of a
boutique. The success of our soft launch validates the marketplace need and the opportunity
NDG is headquartered in New York, with 50 globally based employees.
NeXus Digital Group is a novel strategic consultancy and full-service provider that enables
companies of every distinction to transform and accelerate their marketing and operations capabilities through enterprise-level expertise. NDG is partner-led, with deep cross-industry
expertise representing over 100 years of combined business, marketing, and technology
experience. NDG’s services will encompass five key areas of strategic consulting and digital
transformation: Business Strategy, Advisory Services, Customer Experience, Omnichannel
Marketing and Technology Innovation.
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